Freeway Service Patrol Act: sponsorship agreement.

Assembly Member Davies proposes allowing regional and local entities operating freeway service patrols to generate additional revenue through private sponsorship agreements that permit sponsor logos on patrol tow trucks. The measure would require the Department of Transportation, California Highway Patrol, and participating entities to develop guidelines for these sponsorship arrangements during routine program updates after January 1, 2026.

The legislation maintains existing requirements for tow trucks to display the standard Freeway Service Patrol logo featuring a circle, triangle, and tow truck silhouette, along with identification of state agencies and optional local entity branding. New sponsor logos would need to be positioned to avoid overlapping or reducing visibility of these required identifiers. Regional and local patrol operators could enter sponsorship agreements once operational requirements are established through the updated guidelines.

This amendment to the Freeway Service Patrol Act introduces a potential funding mechanism for the roadside assistance program, which currently operates through agreements between state transportation agencies and local governments to provide emergency services on congested urban freeways. The measure outlines a framework for incorporating private sponsorships while preserving the program's core visual identity and operational standards.