Fair Online Pricing Act.

Senator Wahab's Fair Online Pricing Act prohibits online retailers from generating prices based on data collected from consumers' devices, including hardware specifications, installed software, and most forms of geolocation data. The legislation establishes new consumer protection standards for e-commerce pricing by restricting how businesses can use device-specific information to determine costs presented to shoppers.

The bill creates limited exceptions for location-based pricing when justified by demonstrable differences in operational costs, immediate service delivery with real-time demand pricing, or variations in local taxes and fees. Traditional promotional tools like coupons and public discounts remain permissible, provided they do not incorporate the restricted device data points. The legislation defines key terms including "online device" - any internet-connected hardware like computers, tablets and smartphones - and "hardware state," which encompasses device characteristics such as battery level, wireless connections, and age.

These new requirements supplement rather than replace existing consumer protection laws, with the bill explicitly stating that its obligations are cumulative with other legal duties. The provisions establish a framework requiring e-commerce platforms to modify how they collect and utilize device data in their pricing algorithms while preserving standard promotional practices available to all consumers.