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    SB-259
    Consumer Protection

    Affinity-based algorithmic pricing.

    Introduced
    CA
    ∙
    2025-2026 Regular Session
    0
    0
    0
    Track
    Track

    Key Takeaways

    • Undeveloped "intent bill" that aims to ban discriminatory algorithmic pricing based on personal characteristics.
    • Targets pricing systems that use consumer data to charge different prices to specific groups.
    10% progression
    Bill has been formally introduced and read for the first time in its house of origin (2/3/2025)
    Probability of Passing
    We're working on it! Check back later.

    Summary

    Senator Wahab has introduced an intent bill to ban affinity-based algorithmic pricing, which uses personal data to create targeted pricing for different consumer groups. The proposal aims to prevent discriminatory pricing practices based on consumer characteristics, with specific provisions to be detailed in the coming months.

    Get Involved

    Act Now!

    This bill was recently introduced. Email the authors to let them know what you think about it.

    Introduced By

    Aisha Wahab
    Aisha WahabD
    California State Senator

    Community Outlook

    No votes yet
    Positive
    0%
    Negative
    0%

    Latest Voting History

    View History
    No Voting History Available
    N/A
    There are currently no voting records for this bill.

    Key Dates

    Next Step
    Referred to the Senate Standing Committee on Rules
    Next Step
    Senate Committee
    Referred to the Senate Standing Committee on Rules
    Hearing has not been scheduled yet
    Introduced. Read first time. To Com. on RLS. for assignment. To print.
    Senate Floor
    Introduced. Read first time. To Com. on RLS. for assignment. To print.
    Introduced. Read first time. To Com. on RLS. for assignment. To print.

    Relevant Contacts

    Profile
    Shannon GroveR
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Brian JonesR
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Mike McGuireD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Eloise ReyesD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    John LairdD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    0 of 6 row(s) selected.
    Page 1 of 2
    Select All Legislators
    Profile
    Shannon GroveR
    Senator
    Committee Member
    Profile
    Brian JonesR
    Senator
    Committee Member
    Profile
    Mike McGuireD
    Senator
    Committee Member
    Profile
    Eloise ReyesD
    Senator
    Committee Member
    Profile
    John LairdD
    Senator
    Committee Member
    Profile
    Aisha WahabD
    Senator
    Bill Author

    Key Takeaways

    • Undeveloped "intent bill" that aims to ban discriminatory algorithmic pricing based on personal characteristics.
    • Targets pricing systems that use consumer data to charge different prices to specific groups.

    Get Involved

    Act Now!

    This bill was recently introduced. Email the authors to let them know what you think about it.

    Introduced By

    Aisha Wahab
    Aisha WahabD
    California State Senator

    Summary

    Senator Wahab has introduced an intent bill to ban affinity-based algorithmic pricing, which uses personal data to create targeted pricing for different consumer groups. The proposal aims to prevent discriminatory pricing practices based on consumer characteristics, with specific provisions to be detailed in the coming months.

    10% progression
    Bill has been formally introduced and read for the first time in its house of origin (2/3/2025)
    Probability of Passing
    We're working on it! Check back later.

    Key Dates

    Next Step
    Referred to the Senate Standing Committee on Rules
    Next Step
    Senate Committee
    Referred to the Senate Standing Committee on Rules
    Hearing has not been scheduled yet
    Introduced. Read first time. To Com. on RLS. for assignment. To print.
    Senate Floor
    Introduced. Read first time. To Com. on RLS. for assignment. To print.
    Introduced. Read first time. To Com. on RLS. for assignment. To print.

    Community Outlook

    No votes yet
    Positive
    0%
    Negative
    0%

    Latest Voting History

    View History
    No Voting History Available
    N/A
    There are currently no voting records for this bill.

    Relevant Contacts

    Profile
    Shannon GroveR
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Brian JonesR
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Mike McGuireD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Eloise ReyesD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    John LairdD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    0 of 6 row(s) selected.
    Page 1 of 2
    Select All Legislators
    Profile
    Shannon GroveR
    Senator
    Committee Member
    Profile
    Brian JonesR
    Senator
    Committee Member
    Profile
    Mike McGuireD
    Senator
    Committee Member
    Profile
    Eloise ReyesD
    Senator
    Committee Member
    Profile
    John LairdD
    Senator
    Committee Member
    Profile
    Aisha WahabD
    Senator
    Bill Author