Surveillance pricing.
- Prohibits retailers from using personal data collected through surveillance technology to set different prices for customers.
- Imposes civil penalties up to small claims court limits for each item sold using surveillance-based pricing.
- Triples penalties for intentional violations and requires companies to surrender all profits from illegal pricing.
- Protects consumers by making it illegal to waive their rights under these pricing protection rules.
Assembly Member Ward's legislation to prohibit surveillance-based pricing practices in California responds to documented cases of retailers using customer data to set individualized prices. The bill bars businesses from adjusting prices based on personally identifiable information collected through electronic surveillance technologies, including electronic shelf labels and facial recognition systems.
The measure defines surveillance pricing as any price adjustment derived from electronically gathered personal data about consumers' characteristics, behaviors, or circumstances. This encompasses information about race, religion, residence, web browsing history, purchase patterns, and financial status. Each violation would incur civil penalties up to the small claims court jurisdictional limit, with intentional violations subject to triple damages and disgorgement of related revenues.
The bill's findings cite specific examples of surveillance pricing, including cases where retailers charged different prices based on customers' device types, ZIP codes, and proximity to store locations. According to the findings, studies indicate these practices often result in higher prices for lower-income consumers and historically disadvantaged groups. The legislation declares any attempt to waive its protections void as against public policy.
This bill was recently introduced. Email the authors to let them know what you think about it.
Introduced By
Latest Voting History
 Jacqui IrwinD Assembly Member | Committee Member |  Not Contacted | |
 Rebecca Bauer-KahanD Assembly Member | Committee Member | Not Contacted | |
 Cottie Petrie-NorrisD Assembly Member | Committee Member | Not Contacted | |
 Buffy WicksD Assembly Member | Committee Member | Not Contacted | |
 Chris WardD Assembly Member | Bill Author | Not Contacted |
- Prohibits retailers from using personal data collected through surveillance technology to set different prices for customers.
- Imposes civil penalties up to small claims court limits for each item sold using surveillance-based pricing.
- Triples penalties for intentional violations and requires companies to surrender all profits from illegal pricing.
- Protects consumers by making it illegal to waive their rights under these pricing protection rules.
This bill was recently introduced. Email the authors to let them know what you think about it.
Introduced By
Assembly Member Ward's legislation to prohibit surveillance-based pricing practices in California responds to documented cases of retailers using customer data to set individualized prices. The bill bars businesses from adjusting prices based on personally identifiable information collected through electronic surveillance technologies, including electronic shelf labels and facial recognition systems.
The measure defines surveillance pricing as any price adjustment derived from electronically gathered personal data about consumers' characteristics, behaviors, or circumstances. This encompasses information about race, religion, residence, web browsing history, purchase patterns, and financial status. Each violation would incur civil penalties up to the small claims court jurisdictional limit, with intentional violations subject to triple damages and disgorgement of related revenues.
The bill's findings cite specific examples of surveillance pricing, including cases where retailers charged different prices based on customers' device types, ZIP codes, and proximity to store locations. According to the findings, studies indicate these practices often result in higher prices for lower-income consumers and historically disadvantaged groups. The legislation declares any attempt to waive its protections void as against public policy.
Latest Voting History
Jacqui IrwinD Assembly Member | Committee Member | Not Contacted | |
Rebecca Bauer-KahanD Assembly Member | Committee Member | Not Contacted | |
Cottie Petrie-NorrisD Assembly Member | Committee Member | Not Contacted | |
Buffy WicksD Assembly Member | Committee Member | Not Contacted | |
Chris WardD Assembly Member | Bill Author | Not Contacted |