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    AB-449
    Civil Rights & Liberties

    Civil Rights Department: antidiscrimination campaigns.

    Engrossed
    CA
    ∙
    2025-2026 Regular Session
    0
    0
    Track
    Track

    Key Takeaways

    • Requires the Civil Rights Department to launch statewide anti-discrimination media campaigns by July 2026.
    • Establishes an 11-member working group to develop and implement the media campaign strategy.
    • Allocates advertising focus based on hate crime statistics from the Attorney General's latest report.
    • Requires legislative funding approval before the program can begin operations.

    Summary

    Assembly Member Jackson's proposal for statewide anti-discrimination media campaigns would require the Civil Rights Department to develop and distribute targeted messaging across radio, television, and social media platforms. The campaigns would address discrimination based on disability, gender, nationality, race, ethnicity, religion, and sexual orientation.

    The department would establish an 11-member working group to create an implementation plan, comprising nine marketing and messaging experts appointed by the department director, along with one Assembly member and one Senate member appointed by their respective chamber leaders. The working group would operate outside the requirements of the Bagley-Keene Open Meeting Act to facilitate its planning process. The proportion of advertisements focused on specific protected groups would align with hate crime statistics from the Attorney General's most recent report or comparable data sources.

    Implementation depends on future legislative funding, with campaigns required to launch within one year of appropriation or by July 1, 2026, whichever comes later. Upon securing funding, the department must notify the Secretary of State, the Business, Consumer Services, and Housing Agency, and the Legislative Counsel Bureau.

    Key Dates

    Next Step
    Referred to the Senate Standing Committee on Judiciary
    Next Step
    Senate Committee
    Referred to the Senate Standing Committee on Judiciary
    Hearing has not been scheduled yet
    Vote on Assembly Floor
    Assembly Floor
    Vote on Assembly Floor
    AB 449 Jackson Assembly Third Reading
    Assembly Appropriations Hearing
    Assembly Committee
    Assembly Appropriations Hearing
    Do pass
    Assembly Judiciary Hearing
    Assembly Committee
    Assembly Judiciary Hearing
    Do pass and be re-referred to the Committee on [Appropriations]
    Introduced
    Assembly Floor
    Introduced
    Read first time. To print.

    Contacts

    Profile
    Anna CaballeroD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Roger NielloR
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Benjamin AllenD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Eloise ReyesD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Scott WienerD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    0 of 14 row(s) selected.
    Page 1 of 3
    Select All Legislators
    Profile
    Anna CaballeroD
    Senator
    Committee Member
    Profile
    Roger NielloR
    Senator
    Committee Member
    Profile
    Benjamin AllenD
    Senator
    Committee Member
    Profile
    Eloise ReyesD
    Senator
    Committee Member
    Profile
    Scott WienerD
    Senator
    Committee Member
    Profile
    Henry SternD
    Senator
    Committee Member
    Profile
    Maria DurazoD
    Senator
    Committee Member
    Profile
    Tom UmbergD
    Senator
    Committee Member
    Profile
    John LairdD
    Senator
    Committee Member
    Profile
    Akilah Weber PiersonD
    Senator
    Committee Member
    Profile
    Corey JacksonD
    Assemblymember
    Bill Author
    Profile
    Angelique AshbyD
    Senator
    Committee Member
    Profile
    Aisha WahabD
    Senator
    Committee Member
    Profile
    Suzette ValladaresR
    Senator
    Committee Member

    Get Involved

    Act Now!

    Email the authors or create an email template to send to all relevant legislators.

    Introduced By

    Corey Jackson
    Corey JacksonD
    California State Assembly Member
    40% progression
    Bill has passed all readings in its first house and is ready to move to the other house (6/2/2025)

    Latest Voting History

    View History
    June 2, 2025
    PASS
    Assembly Floor
    Vote on Assembly Floor
    AyesNoesNVRTotalResult
    6611279PASS

    Key Takeaways

    • Requires the Civil Rights Department to launch statewide anti-discrimination media campaigns by July 2026.
    • Establishes an 11-member working group to develop and implement the media campaign strategy.
    • Allocates advertising focus based on hate crime statistics from the Attorney General's latest report.
    • Requires legislative funding approval before the program can begin operations.

    Get Involved

    Act Now!

    Email the authors or create an email template to send to all relevant legislators.

    Introduced By

    Corey Jackson
    Corey JacksonD
    California State Assembly Member

    Summary

    Assembly Member Jackson's proposal for statewide anti-discrimination media campaigns would require the Civil Rights Department to develop and distribute targeted messaging across radio, television, and social media platforms. The campaigns would address discrimination based on disability, gender, nationality, race, ethnicity, religion, and sexual orientation.

    The department would establish an 11-member working group to create an implementation plan, comprising nine marketing and messaging experts appointed by the department director, along with one Assembly member and one Senate member appointed by their respective chamber leaders. The working group would operate outside the requirements of the Bagley-Keene Open Meeting Act to facilitate its planning process. The proportion of advertisements focused on specific protected groups would align with hate crime statistics from the Attorney General's most recent report or comparable data sources.

    Implementation depends on future legislative funding, with campaigns required to launch within one year of appropriation or by July 1, 2026, whichever comes later. Upon securing funding, the department must notify the Secretary of State, the Business, Consumer Services, and Housing Agency, and the Legislative Counsel Bureau.

    40% progression
    Bill has passed all readings in its first house and is ready to move to the other house (6/2/2025)

    Key Dates

    Next Step
    Referred to the Senate Standing Committee on Judiciary
    Next Step
    Senate Committee
    Referred to the Senate Standing Committee on Judiciary
    Hearing has not been scheduled yet
    Vote on Assembly Floor
    Assembly Floor
    Vote on Assembly Floor
    AB 449 Jackson Assembly Third Reading
    Assembly Appropriations Hearing
    Assembly Committee
    Assembly Appropriations Hearing
    Do pass
    Assembly Judiciary Hearing
    Assembly Committee
    Assembly Judiciary Hearing
    Do pass and be re-referred to the Committee on [Appropriations]
    Introduced
    Assembly Floor
    Introduced
    Read first time. To print.

    Latest Voting History

    View History
    June 2, 2025
    PASS
    Assembly Floor
    Vote on Assembly Floor
    AyesNoesNVRTotalResult
    6611279PASS

    Contacts

    Profile
    Anna CaballeroD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Roger NielloR
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Benjamin AllenD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Eloise ReyesD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Scott WienerD
    Senator
    Committee Member
    Not Contacted
    Not Contacted
    0 of 14 row(s) selected.
    Page 1 of 3
    Select All Legislators
    Profile
    Anna CaballeroD
    Senator
    Committee Member
    Profile
    Roger NielloR
    Senator
    Committee Member
    Profile
    Benjamin AllenD
    Senator
    Committee Member
    Profile
    Eloise ReyesD
    Senator
    Committee Member
    Profile
    Scott WienerD
    Senator
    Committee Member
    Profile
    Henry SternD
    Senator
    Committee Member
    Profile
    Maria DurazoD
    Senator
    Committee Member
    Profile
    Tom UmbergD
    Senator
    Committee Member
    Profile
    John LairdD
    Senator
    Committee Member
    Profile
    Akilah Weber PiersonD
    Senator
    Committee Member
    Profile
    Corey JacksonD
    Assemblymember
    Bill Author
    Profile
    Angelique AshbyD
    Senator
    Committee Member
    Profile
    Aisha WahabD
    Senator
    Committee Member
    Profile
    Suzette ValladaresR
    Senator
    Committee Member