Civil Rights Department: antidiscrimination campaigns.

Assembly Member Jackson's proposal for statewide anti-discrimination media campaigns would require the Civil Rights Department to develop and distribute targeted messaging across radio, television, and social media platforms. The campaigns would address discrimination based on disability, gender, nationality, race, ethnicity, religion, and sexual orientation.

The department would establish an 11-member working group to create an implementation plan, comprising nine marketing and messaging experts appointed by the department director, along with one Assembly member and one Senate member appointed by their respective chamber leaders. The working group would operate outside the requirements of the Bagley-Keene Open Meeting Act to facilitate its planning process. The proportion of advertisements focused on specific protected groups would align with hate crime statistics from the Attorney General's most recent report or comparable data sources.

Implementation depends on future legislative funding, with campaigns required to launch within one year of appropriation or by July 1, 2026, whichever comes later. Upon securing funding, the department must notify the Secretary of State, the Business, Consumer Services, and Housing Agency, and the Legislative Counsel Bureau.