Civil Rights Department: antidiscrimination campaigns.

Assembly Member Jackson's proposal to establish statewide anti-discrimination media campaigns would task the Civil Rights Department with creating and implementing targeted messaging across radio, television, and social media platforms. The campaigns would address discrimination based on disability, gender, nationality, race, ethnicity, religion, and sexual orientation.

The department would convene an eleven-member working group to develop the implementation plan, comprising nine marketing and messaging experts appointed by the department director, along with one member each from the Assembly and Senate. The proportion of advertisements focused on specific protected groups would align with hate crime statistics from the Attorney General's most recent report or comparable data sources. The working group would operate outside the requirements of the Bagley-Keene Open Meeting Act, with the bill's findings citing the need for specialized expertise in campaign development.

Implementation would begin by July 2026 or within one year of receiving legislative funding, whichever occurs later. The department must notify the Secretary of State, Business, Consumer Services, and Housing Agency, and Legislative Counsel Bureau once funding is appropriated through the state budget process.