Health care professions: deceptive terms or letters: artificial intelligence.

Assembly Member Bonta's legislation extends California's health care professional title protection laws to artificial intelligence systems, prohibiting AI developers and deployers from using terms that could mislead patients about whether care is being provided by licensed professionals.

The measure builds upon existing requirements for AI-generated patient communications by establishing enforcement mechanisms through health care licensing boards. AI systems and their developers would be barred from using professional titles, credentials, or language implying that medical advice or care comes from licensed practitioners rather than automated systems. Each instance of prohibited terminology would constitute a separate violation subject to board oversight.

The provisions aim to maintain clear distinctions between human and AI-delivered health services by applying longstanding professional practice protections to emerging technologies. While current law requires disclaimers for AI-generated communications, this measure creates specific enforcement pathways through licensing boards when AI systems or marketing materials blur lines around professional qualifications. The bill places responsibility for compliance on entities developing and deploying healthcare AI rather than individual practitioners or facilities.