SB-354
Consumer Protection

Insurance Consumer Privacy Protection Act of 2025.

Engrossed
CA
2025-2026 Regular Session
0
0
Track

Key Takeaways

  • Establishes new privacy standards requiring insurance companies to protect and limit use of consumer data.
  • Requires insurers to obtain consumer consent before sharing personal data for non-insurance purposes.
  • Mandates clear privacy notices explaining how consumer data is collected, used and shared.
  • Authorizes penalties up to $1 million for privacy violations and creates criminal penalties for data theft.

Summary

Senator Limón's Insurance Consumer Privacy Protection Act establishes comprehensive standards for how insurance companies and their vendors handle California consumers' personal information. The legislation requires insurers to obtain explicit consent before using customer data for purposes beyond basic insurance transactions, implement data minimization practices, and provide clear privacy notices detailing how information is collected and shared.

The bill grants consumers new rights to access, correct, and delete their personal information held by insurers. Insurance companies must respond to these requests within 30 business days and provide detailed explanations when denying coverage or making other adverse decisions. The legislation prohibits retaliation against consumers who exercise their privacy rights and bars the sale of customer data for any purpose.

Insurance licensees must develop written policies for data retention and deletion, with requirements to destroy unnecessary personal information within 90 days. Third-party service providers working with insurers face strict contractual obligations regarding data security, breach notification, and limitations on information use. The Insurance Commissioner gains authority to investigate violations, conduct hearings, and impose penalties ranging from $5,000 to $1 million per incident.

The measure aligns insurance industry practices with modern privacy standards while maintaining exemptions for fraud investigation, claims processing, and other essential business functions. Companies have five years to implement the new data retention requirements, though other provisions take effect immediately upon enactment.

Key Dates

Next Step
Referred to the Assembly Standing Committee on Insurance
Next Step
Assembly Committee
Referred to the Assembly Standing Committee on Insurance
Hearing has not been scheduled yet
Vote on Senate Floor
Senate Floor
Vote on Senate Floor
Senate 3rd Reading SB354 Limón
Senate Appropriations Hearing
Senate Committee
Senate Appropriations Hearing
Do pass as amended
Senate Appropriations Hearing
Senate Committee
Senate Appropriations Hearing
Placed on suspense file
Senate Judiciary Hearing
Senate Committee
Senate Judiciary Hearing
Do pass as amended, but first amend, and re-refer to the Committee on [Appropriations]
Senate Insurance Hearing
Senate Committee
Senate Insurance Hearing
Do pass, but first be re-referred to the Committee on [Judiciary]
Introduced
Senate Floor
Introduced
Introduced. Read first time. To Com. on RLS. for assignment. To print.

Contacts

Profile
James GallagherR
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Mike GipsonD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Phillip ChenR
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Marc BermanD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Monique LimonD
Senator
Bill Author
Not Contacted
Not Contacted
0 of 17 row(s) selected.
Page 1 of 4
Select All Legislators
Profile
James GallagherR
Assemblymember
Committee Member
Profile
Mike GipsonD
Assemblymember
Committee Member
Profile
Phillip ChenR
Assemblymember
Committee Member
Profile
Marc BermanD
Assemblymember
Committee Member
Profile
Monique LimonD
Senator
Bill Author
Profile
Cottie Petrie-NorrisD
Assemblymember
Committee Member
Profile
Lisa CalderonD
Assemblymember
Committee Member
Profile
David AlvarezD
Assemblymember
Committee Member
Profile
Dawn AddisD
Assemblymember
Committee Member
Profile
Liz OrtegaD
Assemblymember
Committee Member
Profile
Stephanie NguyenD
Assemblymember
Committee Member
Profile
Avelino ValenciaD
Assemblymember
Committee Member
Profile
Greg WallisR
Assemblymember
Committee Member
Profile
Anamarie FariasD
Assemblymember
Committee Member
Profile
John HarabedianD
Assemblymember
Committee Member
Profile
Michelle RodriguezD
Assemblymember
Committee Member
Profile
David TangipaR
Assemblymember
Committee Member

Get Involved

Act Now!

Email the authors or create an email template to send to all relevant legislators.

Introduced By

Monique Limon
Monique LimonD
California State Senator
40% progression
Bill has passed all readings in its first house and is ready to move to the other house (6/4/2025)

Latest Voting History

June 4, 2025
PASS
Senate Floor
Vote on Senate Floor
AyesNoesNVRTotalResult
2810240PASS

Key Takeaways

  • Establishes new privacy standards requiring insurance companies to protect and limit use of consumer data.
  • Requires insurers to obtain consumer consent before sharing personal data for non-insurance purposes.
  • Mandates clear privacy notices explaining how consumer data is collected, used and shared.
  • Authorizes penalties up to $1 million for privacy violations and creates criminal penalties for data theft.

Get Involved

Act Now!

Email the authors or create an email template to send to all relevant legislators.

Introduced By

Monique Limon
Monique LimonD
California State Senator

Summary

Senator Limón's Insurance Consumer Privacy Protection Act establishes comprehensive standards for how insurance companies and their vendors handle California consumers' personal information. The legislation requires insurers to obtain explicit consent before using customer data for purposes beyond basic insurance transactions, implement data minimization practices, and provide clear privacy notices detailing how information is collected and shared.

The bill grants consumers new rights to access, correct, and delete their personal information held by insurers. Insurance companies must respond to these requests within 30 business days and provide detailed explanations when denying coverage or making other adverse decisions. The legislation prohibits retaliation against consumers who exercise their privacy rights and bars the sale of customer data for any purpose.

Insurance licensees must develop written policies for data retention and deletion, with requirements to destroy unnecessary personal information within 90 days. Third-party service providers working with insurers face strict contractual obligations regarding data security, breach notification, and limitations on information use. The Insurance Commissioner gains authority to investigate violations, conduct hearings, and impose penalties ranging from $5,000 to $1 million per incident.

The measure aligns insurance industry practices with modern privacy standards while maintaining exemptions for fraud investigation, claims processing, and other essential business functions. Companies have five years to implement the new data retention requirements, though other provisions take effect immediately upon enactment.

40% progression
Bill has passed all readings in its first house and is ready to move to the other house (6/4/2025)

Key Dates

Next Step
Referred to the Assembly Standing Committee on Insurance
Next Step
Assembly Committee
Referred to the Assembly Standing Committee on Insurance
Hearing has not been scheduled yet
Vote on Senate Floor
Senate Floor
Vote on Senate Floor
Senate 3rd Reading SB354 Limón
Senate Appropriations Hearing
Senate Committee
Senate Appropriations Hearing
Do pass as amended
Senate Appropriations Hearing
Senate Committee
Senate Appropriations Hearing
Placed on suspense file
Senate Judiciary Hearing
Senate Committee
Senate Judiciary Hearing
Do pass as amended, but first amend, and re-refer to the Committee on [Appropriations]
Senate Insurance Hearing
Senate Committee
Senate Insurance Hearing
Do pass, but first be re-referred to the Committee on [Judiciary]
Introduced
Senate Floor
Introduced
Introduced. Read first time. To Com. on RLS. for assignment. To print.

Latest Voting History

June 4, 2025
PASS
Senate Floor
Vote on Senate Floor
AyesNoesNVRTotalResult
2810240PASS

Contacts

Profile
James GallagherR
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Mike GipsonD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Phillip ChenR
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Marc BermanD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Monique LimonD
Senator
Bill Author
Not Contacted
Not Contacted
0 of 17 row(s) selected.
Page 1 of 4
Select All Legislators
Profile
James GallagherR
Assemblymember
Committee Member
Profile
Mike GipsonD
Assemblymember
Committee Member
Profile
Phillip ChenR
Assemblymember
Committee Member
Profile
Marc BermanD
Assemblymember
Committee Member
Profile
Monique LimonD
Senator
Bill Author
Profile
Cottie Petrie-NorrisD
Assemblymember
Committee Member
Profile
Lisa CalderonD
Assemblymember
Committee Member
Profile
David AlvarezD
Assemblymember
Committee Member
Profile
Dawn AddisD
Assemblymember
Committee Member
Profile
Liz OrtegaD
Assemblymember
Committee Member
Profile
Stephanie NguyenD
Assemblymember
Committee Member
Profile
Avelino ValenciaD
Assemblymember
Committee Member
Profile
Greg WallisR
Assemblymember
Committee Member
Profile
Anamarie FariasD
Assemblymember
Committee Member
Profile
John HarabedianD
Assemblymember
Committee Member
Profile
Michelle RodriguezD
Assemblymember
Committee Member
Profile
David TangipaR
Assemblymember
Committee Member