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    AB-637
    Consumer Protection

    False or misleading commercial disaster communication.

    Introduced
    CA
    ∙
    2025-2026 Regular Session
    0
    0
    Track
    Track

    Key Takeaways

    • Increases penalties by up to $2,500 for deceptive insurance advertising during declared disasters.
    • Applies enhanced penalties to commercial communications targeting disaster victims for up to 180 days.
    • Targets for-profit companies that advertise disaster-related services using misleading government references.
    • Protects disaster survivors from scams during the 60-day recovery period after emergencies end.

    Summary

    Assembly Member Flora's proposal to curb deceptive insurance-related advertising during disasters would allow courts to impose additional civil penalties of up to $2,500 for misleading commercial communications during declared emergencies. The enhanced penalties would apply to communications targeting disaster-affected individuals that either advertise for-profit disaster recovery services or reference specific geographic areas named in emergency declarations.

    The provisions would take effect upon the proclamation of a state of emergency or catastrophic disaster and remain active for 60 days after the emergency's termination, with a maximum duration of 180 days per incident. The bill defines commercial disaster communications as those reasonably expected to reach persons displaced by or residing in declared disaster areas, specifically when advertising services related to disaster losses or mentioning affected locations.

    The legislation responds to documented patterns of misleading advertising during disaster recovery periods, including attempts to impersonate government entities or misrepresent for-profit services as nonprofit assistance. These enhanced penalties would supplement existing Insurance Code provisions that prohibit deceptive insurance-related communications and establish base civil penalties between $5,000 and $10,000 for violations.

    Key Dates

    Next Step
    Referred to the Assembly Standing Committee on Insurance
    Next Step
    Assembly Committee
    Referred to the Assembly Standing Committee on Insurance
    Hearing has not been scheduled yet
    Read first time. To print.
    Assembly Floor
    Read first time. To print.
    Read first time. To print.

    Contacts

    Profile
    James GallagherR
    Assemblymember
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Mike GipsonD
    Assemblymember
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Phillip ChenR
    Assemblymember
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Heath FloraR
    Assemblymember
    Bill Author
    Not Contacted
    Not Contacted
    Profile
    Marc BermanD
    Assemblymember
    Committee Member
    Not Contacted
    Not Contacted
    0 of 17 row(s) selected.
    Page 1 of 4
    Select All Legislators
    Profile
    James GallagherR
    Assemblymember
    Committee Member
    Profile
    Mike GipsonD
    Assemblymember
    Committee Member
    Profile
    Phillip ChenR
    Assemblymember
    Committee Member
    Profile
    Heath FloraR
    Assemblymember
    Bill Author
    Profile
    Marc BermanD
    Assemblymember
    Committee Member
    Profile
    Cottie Petrie-NorrisD
    Assemblymember
    Committee Member
    Profile
    Lisa CalderonD
    Assemblymember
    Committee Member
    Profile
    David AlvarezD
    Assemblymember
    Committee Member
    Profile
    Dawn AddisD
    Assemblymember
    Committee Member
    Profile
    Liz OrtegaD
    Assemblymember
    Committee Member
    Profile
    Stephanie NguyenD
    Assemblymember
    Committee Member
    Profile
    Avelino ValenciaD
    Assemblymember
    Committee Member
    Profile
    Greg WallisR
    Assemblymember
    Committee Member
    Profile
    Anamarie FariasD
    Assemblymember
    Committee Member
    Profile
    John HarabedianD
    Assemblymember
    Committee Member
    Profile
    Michelle RodriguezD
    Assemblymember
    Committee Member
    Profile
    David TangipaR
    Assemblymember
    Committee Member

    Get Involved

    Act Now!

    Email the authors or create an email template to send to all relevant legislators.

    Introduced By

    Heath Flora
    Heath FloraR
    California State Assembly Member
    10% progression
    Bill has been formally introduced and read for the first time in its house of origin (2/13/2025)

    Key Takeaways

    • Increases penalties by up to $2,500 for deceptive insurance advertising during declared disasters.
    • Applies enhanced penalties to commercial communications targeting disaster victims for up to 180 days.
    • Targets for-profit companies that advertise disaster-related services using misleading government references.
    • Protects disaster survivors from scams during the 60-day recovery period after emergencies end.

    Get Involved

    Act Now!

    Email the authors or create an email template to send to all relevant legislators.

    Introduced By

    Heath Flora
    Heath FloraR
    California State Assembly Member

    Summary

    Assembly Member Flora's proposal to curb deceptive insurance-related advertising during disasters would allow courts to impose additional civil penalties of up to $2,500 for misleading commercial communications during declared emergencies. The enhanced penalties would apply to communications targeting disaster-affected individuals that either advertise for-profit disaster recovery services or reference specific geographic areas named in emergency declarations.

    The provisions would take effect upon the proclamation of a state of emergency or catastrophic disaster and remain active for 60 days after the emergency's termination, with a maximum duration of 180 days per incident. The bill defines commercial disaster communications as those reasonably expected to reach persons displaced by or residing in declared disaster areas, specifically when advertising services related to disaster losses or mentioning affected locations.

    The legislation responds to documented patterns of misleading advertising during disaster recovery periods, including attempts to impersonate government entities or misrepresent for-profit services as nonprofit assistance. These enhanced penalties would supplement existing Insurance Code provisions that prohibit deceptive insurance-related communications and establish base civil penalties between $5,000 and $10,000 for violations.

    10% progression
    Bill has been formally introduced and read for the first time in its house of origin (2/13/2025)

    Key Dates

    Next Step
    Referred to the Assembly Standing Committee on Insurance
    Next Step
    Assembly Committee
    Referred to the Assembly Standing Committee on Insurance
    Hearing has not been scheduled yet
    Read first time. To print.
    Assembly Floor
    Read first time. To print.
    Read first time. To print.

    Contacts

    Profile
    James GallagherR
    Assemblymember
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Mike GipsonD
    Assemblymember
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Phillip ChenR
    Assemblymember
    Committee Member
    Not Contacted
    Not Contacted
    Profile
    Heath FloraR
    Assemblymember
    Bill Author
    Not Contacted
    Not Contacted
    Profile
    Marc BermanD
    Assemblymember
    Committee Member
    Not Contacted
    Not Contacted
    0 of 17 row(s) selected.
    Page 1 of 4
    Select All Legislators
    Profile
    James GallagherR
    Assemblymember
    Committee Member
    Profile
    Mike GipsonD
    Assemblymember
    Committee Member
    Profile
    Phillip ChenR
    Assemblymember
    Committee Member
    Profile
    Heath FloraR
    Assemblymember
    Bill Author
    Profile
    Marc BermanD
    Assemblymember
    Committee Member
    Profile
    Cottie Petrie-NorrisD
    Assemblymember
    Committee Member
    Profile
    Lisa CalderonD
    Assemblymember
    Committee Member
    Profile
    David AlvarezD
    Assemblymember
    Committee Member
    Profile
    Dawn AddisD
    Assemblymember
    Committee Member
    Profile
    Liz OrtegaD
    Assemblymember
    Committee Member
    Profile
    Stephanie NguyenD
    Assemblymember
    Committee Member
    Profile
    Avelino ValenciaD
    Assemblymember
    Committee Member
    Profile
    Greg WallisR
    Assemblymember
    Committee Member
    Profile
    Anamarie FariasD
    Assemblymember
    Committee Member
    Profile
    John HarabedianD
    Assemblymember
    Committee Member
    Profile
    Michelle RodriguezD
    Assemblymember
    Committee Member
    Profile
    David TangipaR
    Assemblymember
    Committee Member