AB-770
Budget & Economy

Advertising displays: convention centers.

Engrossed
CA
2025-2026 Regular Session
0
0
Track

Key Takeaways

  • Exempts convention center advertising displays in downtown Los Angeles from state regulations if specific conditions are met.
  • Requires convention centers to have at least 15,000 seats and exceed 700,000 square feet to qualify for the exemption.
  • Prohibits advertising displays from promoting tobacco, firearms, or sexually explicit material.
  • Imposes a $10,000 daily fine for failing to remove non-compliant advertising within 60 days of federal notice.

Summary

Assembly Member Mark González's outdoor advertising legislation creates new exemptions from state regulations for displays at qualifying Los Angeles convention centers, while maintaining specific oversight requirements. The exemptions apply to facilities with at least 15,000 seats and 700,000 square feet located within defined downtown boundaries, provided displays comply with local ordinances governing size, placement, illumination and content restrictions.

The bill requires message center displays to accommodate public service announcements through one of three methods: dedicating on-site display space, providing alternative display locations, or funding new department message centers. Display owners must remove advertising within 60 days if federal authorities indicate the displays could reduce highway funding, unless remediation is negotiated. Non-compliance triggers $10,000 daily civil penalties. The City of Los Angeles holds primary enforcement responsibility and must indemnify the Department of Transportation for costs arising from inadequate oversight.

When renegotiating federal highway beautification agreements, the Department of Transportation must prioritize supporting both arena and convention center advertising displays. The bill takes effect immediately upon enactment as an urgency measure, with authors citing economic revitalization needs in urban corridors as the impetus for expedited implementation.

Key Dates

Next Step
Referred to the Senate Standing Committee on Appropriations
Next Step
Senate Committee
Referred to the Senate Standing Committee on Appropriations
Hearing scheduled for , 1021 O Street, Room 2200
Senate Judiciary Hearing
Senate Committee
Senate Judiciary Hearing
Do pass, but first be re-referred to the Committee on [Appropriations]
Senate Transportation Hearing
Senate Committee
Senate Transportation Hearing
Do pass, but first be re-referred to the Committee on [Rules]
Vote on Assembly Floor
Assembly Floor
Vote on Assembly Floor
AB 770 Mark González Assembly Third Reading
Assembly Appropriations Hearing
Assembly Committee
Assembly Appropriations Hearing
Do pass
Assembly Governmental Organization Hearing
Assembly Committee
Assembly Governmental Organization Hearing
Do pass and be re-referred to the Committee on [Appropriations]
Introduced
Assembly Floor
Introduced
Read first time. To print.

Contacts

Profile
Anna CaballeroD
Senator
Committee Member
Not Contacted
Not Contacted
Profile
Tony StricklandR
Senator
Bill Author
Not Contacted
Not Contacted
Profile
Sharon Quirk-SilvaD
Assemblymember
Bill Author
Not Contacted
Not Contacted
Profile
Mike GipsonD
Assemblymember
Bill Author
Not Contacted
Not Contacted
Profile
Tom LackeyR
Assemblymember
Bill Author
Not Contacted
Not Contacted
0 of 29 row(s) selected.
Page 1 of 6
Select All Legislators
Profile
Anna CaballeroD
Senator
Committee Member
Profile
Tony StricklandR
Senator
Bill Author
Profile
Sharon Quirk-SilvaD
Assemblymember
Bill Author
Profile
Mike GipsonD
Assemblymember
Bill Author
Profile
Tom LackeyR
Assemblymember
Bill Author
Profile
Tim GraysonD
Senator
Committee Member
Profile
Buffy WicksD
Assemblymember
Bill Author
Profile
Bob ArchuletaD
Senator
Bill Author
Profile
Maria DurazoD
Senator
Bill Author
Profile
Tom UmbergD
Senator
Bill Author
Profile
Megan DahleR
Senator
Committee Member
Profile
Kelly SeyartoR
Senator
Committee Member
Profile
Isaac BryanD
Assemblymember
Bill Author
Profile
Mike FongD
Assemblymember
Bill Author
Profile
Tina McKinnorD
Assemblymember
Bill Author
Profile
Juan CarrilloD
Assemblymember
Bill Author
Profile
Josh LowenthalD
Assemblymember
Bill Author
Profile
Rick ZburD
Assemblymember
Bill Author
Profile
Lola Smallwood-CuevasD
Senator
Bill Author
Profile
Aisha WahabD
Senator
Committee Member
Profile
Mark GonzalezD
Assemblymember
Bill Author
Profile
John HarabedianD
Assemblymember
Bill Author
Profile
Michelle RodriguezD
Assemblymember
Bill Author
Profile
Nick SchultzD
Assemblymember
Bill Author
Profile
Jose SolacheD
Assemblymember
Bill Author
Profile
Christopher CabaldonD
Senator
Committee Member
Profile
Sasha Renee PerezD
Senator
Bill Author
Profile
Laura RichardsonD
Senator
Committee Member
Profile
Sade ElhawaryD
Assemblymember
Bill Author

Get Involved

Act Now!

Email the authors or create an email template to send to all relevant legislators.

Introduced By

Mark Gonzalez
Mark GonzalezD
California State Assembly Member
Sade Elhawary
Sade ElhawaryD
California State Assembly Member
Co-Authors
Mike Gipson
Mike GipsonD
California State Assembly Member
Buffy Wicks
Buffy WicksD
California State Assembly Member
Maria Durazo
Maria DurazoD
California State Senator
Lola Smallwood-Cuevas
Lola Smallwood-CuevasD
California State Senator
Bob Archuleta
Bob ArchuletaD
California State Senator
Isaac Bryan
Isaac BryanD
California State Assembly Member
Juan Carrillo
Juan CarrilloD
California State Assembly Member
Mike Fong
Mike FongD
California State Assembly Member
John Harabedian
John HarabedianD
California State Assembly Member
Tom Lackey
Tom LackeyR
California State Assembly Member
Josh Lowenthal
Josh LowenthalD
California State Assembly Member
Tina McKinnor
Tina McKinnorD
California State Assembly Member
Michelle Rodriguez
Michelle RodriguezD
California State Assembly Member
Sasha Renee Perez
Sasha Renee PerezD
California State Senator
Sharon Quirk-Silva
Sharon Quirk-SilvaD
California State Assembly Member
Nick Schultz
Nick SchultzD
California State Assembly Member
Jose Solache
Jose SolacheD
California State Assembly Member
Tony Strickland
Tony StricklandR
California State Senator
Tom Umberg
Tom UmbergD
California State Senator
Rick Zbur
Rick ZburD
California State Assembly Member
40% progression
Bill has passed all readings in its first house and is ready to move to the other house (6/2/2025)

Latest Voting History

July 8, 2025
PASS
Senate Committee
Senate Judiciary Hearing
AyesNoesNVRTotalResult
111113PASS

Key Takeaways

  • Exempts convention center advertising displays in downtown Los Angeles from state regulations if specific conditions are met.
  • Requires convention centers to have at least 15,000 seats and exceed 700,000 square feet to qualify for the exemption.
  • Prohibits advertising displays from promoting tobacco, firearms, or sexually explicit material.
  • Imposes a $10,000 daily fine for failing to remove non-compliant advertising within 60 days of federal notice.

Get Involved

Act Now!

Email the authors or create an email template to send to all relevant legislators.

Introduced By

Mark Gonzalez
Mark GonzalezD
California State Assembly Member
Sade Elhawary
Sade ElhawaryD
California State Assembly Member
Co-Authors
Mike Gipson
Mike GipsonD
California State Assembly Member
Buffy Wicks
Buffy WicksD
California State Assembly Member
Maria Durazo
Maria DurazoD
California State Senator
Lola Smallwood-Cuevas
Lola Smallwood-CuevasD
California State Senator
Bob Archuleta
Bob ArchuletaD
California State Senator
Isaac Bryan
Isaac BryanD
California State Assembly Member
Juan Carrillo
Juan CarrilloD
California State Assembly Member
Mike Fong
Mike FongD
California State Assembly Member
John Harabedian
John HarabedianD
California State Assembly Member
Tom Lackey
Tom LackeyR
California State Assembly Member
Josh Lowenthal
Josh LowenthalD
California State Assembly Member
Tina McKinnor
Tina McKinnorD
California State Assembly Member
Michelle Rodriguez
Michelle RodriguezD
California State Assembly Member
Sasha Renee Perez
Sasha Renee PerezD
California State Senator
Sharon Quirk-Silva
Sharon Quirk-SilvaD
California State Assembly Member
Nick Schultz
Nick SchultzD
California State Assembly Member
Jose Solache
Jose SolacheD
California State Assembly Member
Tony Strickland
Tony StricklandR
California State Senator
Tom Umberg
Tom UmbergD
California State Senator
Rick Zbur
Rick ZburD
California State Assembly Member

Summary

Assembly Member Mark González's outdoor advertising legislation creates new exemptions from state regulations for displays at qualifying Los Angeles convention centers, while maintaining specific oversight requirements. The exemptions apply to facilities with at least 15,000 seats and 700,000 square feet located within defined downtown boundaries, provided displays comply with local ordinances governing size, placement, illumination and content restrictions.

The bill requires message center displays to accommodate public service announcements through one of three methods: dedicating on-site display space, providing alternative display locations, or funding new department message centers. Display owners must remove advertising within 60 days if federal authorities indicate the displays could reduce highway funding, unless remediation is negotiated. Non-compliance triggers $10,000 daily civil penalties. The City of Los Angeles holds primary enforcement responsibility and must indemnify the Department of Transportation for costs arising from inadequate oversight.

When renegotiating federal highway beautification agreements, the Department of Transportation must prioritize supporting both arena and convention center advertising displays. The bill takes effect immediately upon enactment as an urgency measure, with authors citing economic revitalization needs in urban corridors as the impetus for expedited implementation.

40% progression
Bill has passed all readings in its first house and is ready to move to the other house (6/2/2025)

Key Dates

Next Step
Referred to the Senate Standing Committee on Appropriations
Next Step
Senate Committee
Referred to the Senate Standing Committee on Appropriations
Hearing scheduled for , 1021 O Street, Room 2200
Senate Judiciary Hearing
Senate Committee
Senate Judiciary Hearing
Do pass, but first be re-referred to the Committee on [Appropriations]
Senate Transportation Hearing
Senate Committee
Senate Transportation Hearing
Do pass, but first be re-referred to the Committee on [Rules]
Vote on Assembly Floor
Assembly Floor
Vote on Assembly Floor
AB 770 Mark González Assembly Third Reading
Assembly Appropriations Hearing
Assembly Committee
Assembly Appropriations Hearing
Do pass
Assembly Governmental Organization Hearing
Assembly Committee
Assembly Governmental Organization Hearing
Do pass and be re-referred to the Committee on [Appropriations]
Introduced
Assembly Floor
Introduced
Read first time. To print.

Latest Voting History

July 8, 2025
PASS
Senate Committee
Senate Judiciary Hearing
AyesNoesNVRTotalResult
111113PASS

Contacts

Profile
Anna CaballeroD
Senator
Committee Member
Not Contacted
Not Contacted
Profile
Tony StricklandR
Senator
Bill Author
Not Contacted
Not Contacted
Profile
Sharon Quirk-SilvaD
Assemblymember
Bill Author
Not Contacted
Not Contacted
Profile
Mike GipsonD
Assemblymember
Bill Author
Not Contacted
Not Contacted
Profile
Tom LackeyR
Assemblymember
Bill Author
Not Contacted
Not Contacted
0 of 29 row(s) selected.
Page 1 of 6
Select All Legislators
Profile
Anna CaballeroD
Senator
Committee Member
Profile
Tony StricklandR
Senator
Bill Author
Profile
Sharon Quirk-SilvaD
Assemblymember
Bill Author
Profile
Mike GipsonD
Assemblymember
Bill Author
Profile
Tom LackeyR
Assemblymember
Bill Author
Profile
Tim GraysonD
Senator
Committee Member
Profile
Buffy WicksD
Assemblymember
Bill Author
Profile
Bob ArchuletaD
Senator
Bill Author
Profile
Maria DurazoD
Senator
Bill Author
Profile
Tom UmbergD
Senator
Bill Author
Profile
Megan DahleR
Senator
Committee Member
Profile
Kelly SeyartoR
Senator
Committee Member
Profile
Isaac BryanD
Assemblymember
Bill Author
Profile
Mike FongD
Assemblymember
Bill Author
Profile
Tina McKinnorD
Assemblymember
Bill Author
Profile
Juan CarrilloD
Assemblymember
Bill Author
Profile
Josh LowenthalD
Assemblymember
Bill Author
Profile
Rick ZburD
Assemblymember
Bill Author
Profile
Lola Smallwood-CuevasD
Senator
Bill Author
Profile
Aisha WahabD
Senator
Committee Member
Profile
Mark GonzalezD
Assemblymember
Bill Author
Profile
John HarabedianD
Assemblymember
Bill Author
Profile
Michelle RodriguezD
Assemblymember
Bill Author
Profile
Nick SchultzD
Assemblymember
Bill Author
Profile
Jose SolacheD
Assemblymember
Bill Author
Profile
Christopher CabaldonD
Senator
Committee Member
Profile
Sasha Renee PerezD
Senator
Bill Author
Profile
Laura RichardsonD
Senator
Committee Member
Profile
Sade ElhawaryD
Assemblymember
Bill Author