Video streaming services: commercial advertisements.

Senator Umberg's proposal to regulate commercial advertisement volume on video streaming platforms would extend federal broadcast standards to California's streaming services, requiring them to maintain consistent audio levels between advertisements and programming content. The measure, co-authored by Senator Niello, would add new provisions to state law prohibiting streaming services from transmitting advertisements at higher volumes than the video content they accompany.

The legislation defines video streaming services as entities delivering video programming or content directly to consumers via internet protocol, while specifically excluding traditional television broadcasters, cable operators, and services that do not carry commercial advertisements. Under the proposed requirements, streaming platforms serving California residents would need to comply with the same audio standards currently mandated for television broadcasters under federal Commercial Advertisement Loudness Mitigation Act regulations.