Video streaming services: commercial advertisements.
- Requires streaming services to match commercial audio volume to program volume levels by July 2026.
- Applies to all video streaming platforms serving California consumers that show advertisements.
- Extends existing federal TV commercial volume rules to streaming services.
- Excludes ad-free streaming services and traditional TV broadcasters from the requirements.
Senator Umberg's legislation extends federal commercial advertisement volume regulations to California's video streaming services, requiring these platforms to maintain consistent audio levels between advertisements and programming content starting July 1, 2026. The measure applies standards similar to those established by the Commercial Advertisement Loudness Mitigation (CALM) Act, which currently governs television broadcasters and cable operators.
The bill defines video streaming services as entities that deliver video programming or content directly to consumers via internet protocol. This definition excludes traditional television broadcast stations, cable operators, multichannel video programming distributors, and platforms that operate without commercial advertisements. Under the new requirements, streaming services operating in California must ensure their advertisement audio does not exceed the volume of accompanying video content.
The measure creates a parallel regulatory framework between traditional broadcast media and streaming platforms regarding commercial audio levels, while maintaining distinct oversight for each medium. Video streaming services have approximately 16 months from the bill's latest amendment to implement any necessary technical adjustments before the requirements take effect.
 Roger NielloR Senator | Bill Author |  Not Contacted | |
 Al MuratsuchiD Assemblymember | Floor Vote | Not Contacted | |
 Sharon Quirk-SilvaD Assemblymember | Floor Vote | Not Contacted | |
 James GallagherR Assemblymember | Floor Vote | Not Contacted | |
 Mike GipsonD Assemblymember | Floor Vote | Not Contacted |
Email the authors or create an email template to send to all relevant legislators.
Introduced By
Latest Voting History
| Ayes | Noes | NVR | Total | Result |
|---|---|---|---|---|
| 14 | 0 | 1 | 15 | PASS |
- Requires streaming services to match commercial audio volume to program volume levels by July 2026.
- Applies to all video streaming platforms serving California consumers that show advertisements.
- Extends existing federal TV commercial volume rules to streaming services.
- Excludes ad-free streaming services and traditional TV broadcasters from the requirements.
Email the authors or create an email template to send to all relevant legislators.
Introduced By
Senator Umberg's legislation extends federal commercial advertisement volume regulations to California's video streaming services, requiring these platforms to maintain consistent audio levels between advertisements and programming content starting July 1, 2026. The measure applies standards similar to those established by the Commercial Advertisement Loudness Mitigation (CALM) Act, which currently governs television broadcasters and cable operators.
The bill defines video streaming services as entities that deliver video programming or content directly to consumers via internet protocol. This definition excludes traditional television broadcast stations, cable operators, multichannel video programming distributors, and platforms that operate without commercial advertisements. Under the new requirements, streaming services operating in California must ensure their advertisement audio does not exceed the volume of accompanying video content.
The measure creates a parallel regulatory framework between traditional broadcast media and streaming platforms regarding commercial audio levels, while maintaining distinct oversight for each medium. Video streaming services have approximately 16 months from the bill's latest amendment to implement any necessary technical adjustments before the requirements take effect.
Latest Voting History
| Ayes | Noes | NVR | Total | Result |
|---|---|---|---|---|
| 14 | 0 | 1 | 15 | PASS |
Roger NielloR Senator | Bill Author | Not Contacted | |
Al MuratsuchiD Assemblymember | Floor Vote | Not Contacted | |
Sharon Quirk-SilvaD Assemblymember | Floor Vote | Not Contacted | |
James GallagherR Assemblymember | Floor Vote | Not Contacted | |
Mike GipsonD Assemblymember | Floor Vote | Not Contacted |