SB-576
Consumer Protection

Video streaming services: commercial advertisements.

Engrossed
CA
2025-2026 Regular Session
0
0
Track

Key Takeaways

  • Prohibits streaming services from playing commercials louder than the accompanying video content in California.
  • Extends existing federal TV commercial volume regulations to cover streaming platforms.
  • Excludes traditional TV broadcasters and ad-free streaming services from the requirements.

Summary

Senator Umberg's proposal to regulate commercial advertisement volume on video streaming platforms would extend federal broadcast standards to California's streaming services, requiring them to maintain consistent audio levels between advertisements and programming content. The measure, co-authored by Senator Niello, would add new provisions to state law prohibiting streaming services from transmitting advertisements at higher volumes than the video content they accompany.

The legislation defines video streaming services as entities delivering video programming or content directly to consumers via internet protocol, while specifically excluding traditional television broadcasters, cable operators, and services that do not carry commercial advertisements. Under the proposed requirements, streaming platforms serving California residents would need to comply with the same audio standards currently mandated for television broadcasters under federal Commercial Advertisement Loudness Mitigation Act regulations.

Key Dates

Next Step
Assembly Floor
Next Step
Assembly Committee
Assembly Floor
Hearing has not been scheduled yet
Assembly Privacy And Consumer Protection Hearing
Assembly Committee
Assembly Privacy And Consumer Protection Hearing
Do pass
Vote on Senate Floor
Senate Floor
Vote on Senate Floor
Senate 3rd Reading SB576 Umberg et al
Senate Business, Professions and Economic Development Hearing
Senate Committee
Senate Business, Professions and Economic Development Hearing
Do pass
Introduced
Senate Floor
Introduced
Introduced. Read first time. To Com. on RLS. for assignment. To print.

Contacts

Profile
Roger NielloR
Senator
Bill Author
Not Contacted
Not Contacted
Profile
Al MuratsuchiD
Assemblymember
Floor Vote
Not Contacted
Not Contacted
Profile
Sharon Quirk-SilvaD
Assemblymember
Floor Vote
Not Contacted
Not Contacted
Profile
James GallagherR
Assemblymember
Floor Vote
Not Contacted
Not Contacted
Profile
Mike GipsonD
Assemblymember
Floor Vote
Not Contacted
Not Contacted
0 of 82 row(s) selected.
Page 1 of 17
Select All Legislators
Profile
Roger NielloR
Senator
Bill Author
Profile
Al MuratsuchiD
Assemblymember
Floor Vote
Profile
Sharon Quirk-SilvaD
Assemblymember
Floor Vote
Profile
James GallagherR
Assemblymember
Floor Vote
Profile
Mike GipsonD
Assemblymember
Floor Vote
Profile
Jacqui IrwinD
Assemblymember
Floor Vote
Profile
Tom LackeyR
Assemblymember
Floor Vote
Profile
Ash KalraD
Assemblymember
Floor Vote
Profile
Phillip ChenR
Assemblymember
Floor Vote
Profile
Cecilia Aguiar-CurryD
Assemblymember
Floor Vote
Profile
Heath FloraR
Assemblymember
Floor Vote
Profile
Marc BermanD
Assemblymember
Floor Vote
Profile
Blanca RubioD
Assemblymember
Floor Vote
Profile
Joaquin ArambulaD
Assemblymember
Floor Vote
Profile
Jesse GabrielD
Assemblymember
Floor Vote
Profile
Rebecca Bauer-KahanD
Assemblymember
Floor Vote
Profile
Tasha Boerner HorvathD
Assemblymember
Floor Vote
Profile
Cottie Petrie-NorrisD
Assemblymember
Floor Vote
Profile
James RamosD
Assemblymember
Floor Vote
Profile
Robert RivasD
Assemblymember
Floor Vote
Profile
Buffy WicksD
Assemblymember
Floor Vote
Profile
Tom UmbergD
Senator
Bill Author
Profile
Steve BennettD
Assemblymember
Floor Vote
Profile
Laurie DaviesR
Assemblymember
Floor Vote
Profile
Alex LeeD
Assemblymember
Floor Vote
Profile
Chris WardD
Assemblymember
Floor Vote
Profile
Lisa CalderonD
Assemblymember
Floor Vote
Profile
Isaac BryanD
Assemblymember
Floor Vote
Profile
Mia BontaD
Assemblymember
Floor Vote
Profile
Mike FongD
Assemblymember
Floor Vote
Profile
Lori WilsonD
Assemblymember
Floor Vote
Profile
Matt HaneyD
Assemblymember
Floor Vote
Profile
David AlvarezD
Assemblymember
Floor Vote
Profile
Tina McKinnorD
Assemblymember
Floor Vote
Profile
Dawn AddisD
Assemblymember
Floor Vote
Profile
Juan AlanisR
Assemblymember
Floor Vote
Profile
Jasmeet BainsD
Assemblymember
Floor Vote
Profile
Damon ConnollyD
Assemblymember
Floor Vote
Profile
Diane DixonR
Assemblymember
Floor Vote
Profile
Bill EssayliR
Assemblymember
Floor Vote
Profile
Gregg HartD
Assemblymember
Floor Vote
Profile
Josh HooverR
Assemblymember
Floor Vote
Profile
Corey JacksonD
Assemblymember
Floor Vote
Profile
Joe PattersonR
Assemblymember
Floor Vote
Profile
Juan CarrilloD
Assemblymember
Floor Vote
Profile
Josh LowenthalD
Assemblymember
Floor Vote
Profile
Liz OrtegaD
Assemblymember
Floor Vote
Profile
Blanca PachecoD
Assemblymember
Floor Vote
Profile
Diane PapanD
Assemblymember
Floor Vote
Profile
Gail PellerinD
Assemblymember
Floor Vote
Profile
Kate SanchezR
Assemblymember
Floor Vote
Profile
Pilar SchiavoD
Assemblymember
Floor Vote
Profile
Esmeralda SoriaD
Assemblymember
Floor Vote
Profile
Stephanie NguyenD
Assemblymember
Floor Vote
Profile
Tri TaR
Assemblymember
Floor Vote
Profile
Avelino ValenciaD
Assemblymember
Floor Vote
Profile
Rick ZburD
Assemblymember
Floor Vote
Profile
Greg WallisR
Assemblymember
Floor Vote
Profile
Patrick AhrensD
Assemblymember
Floor Vote
Profile
Jessica CalozaD
Assemblymember
Floor Vote
Profile
Leticia CastilloR
Assemblymember
Floor Vote
Profile
Carl DeMaioR
Assemblymember
Floor Vote
Profile
Anamarie FariasD
Assemblymember
Floor Vote
Profile
Robert GarciaD
Assemblymember
Floor Vote
Profile
Jeff GonzalezR
Assemblymember
Floor Vote
Profile
Mark GonzalezD
Assemblymember
Floor Vote
Profile
Heather HadwickR
Assemblymember
Floor Vote
Profile
John HarabedianD
Assemblymember
Floor Vote
Profile
Maggy KrellD
Assemblymember
Floor Vote
Profile
Alexandra MacedoR
Assemblymember
Floor Vote
Profile
Darshana PatelD
Assemblymember
Floor Vote
Profile
Rhodesia RansomD
Assemblymember
Floor Vote
Profile
Celeste RodriguezD
Assemblymember
Floor Vote
Profile
Michelle RodriguezD
Assemblymember
Floor Vote
Profile
Chris RogersD
Assemblymember
Floor Vote
Profile
Nick SchultzD
Assemblymember
Floor Vote
Profile
LaShae Sharp-CollinsD
Assemblymember
Floor Vote
Profile
Jose SolacheD
Assemblymember
Floor Vote
Profile
Catherine StefaniD
Assemblymember
Floor Vote
Profile
David TangipaR
Assemblymember
Floor Vote
Profile
Sade ElhawaryD
Assemblymember
Floor Vote
Profile
Stan EllisR
Assemblymember
Floor Vote

Get Involved

Act Now!

Email the authors or create an email template to send to all relevant legislators.

Introduced By

Tom Umberg
Tom UmbergD
California State Senator
Co-Author
Roger Niello
Roger NielloR
California State Senator
40% progression
Bill has passed all readings in its first house and is ready to move to the other house (5/28/2025)

Latest Voting History

June 24, 2025
PASS
Assembly Committee
Assembly Privacy And Consumer Protection Hearing
AyesNoesNVRTotalResult
140115PASS

Key Takeaways

  • Prohibits streaming services from playing commercials louder than the accompanying video content in California.
  • Extends existing federal TV commercial volume regulations to cover streaming platforms.
  • Excludes traditional TV broadcasters and ad-free streaming services from the requirements.

Get Involved

Act Now!

Email the authors or create an email template to send to all relevant legislators.

Introduced By

Tom Umberg
Tom UmbergD
California State Senator
Co-Author
Roger Niello
Roger NielloR
California State Senator

Summary

Senator Umberg's proposal to regulate commercial advertisement volume on video streaming platforms would extend federal broadcast standards to California's streaming services, requiring them to maintain consistent audio levels between advertisements and programming content. The measure, co-authored by Senator Niello, would add new provisions to state law prohibiting streaming services from transmitting advertisements at higher volumes than the video content they accompany.

The legislation defines video streaming services as entities delivering video programming or content directly to consumers via internet protocol, while specifically excluding traditional television broadcasters, cable operators, and services that do not carry commercial advertisements. Under the proposed requirements, streaming platforms serving California residents would need to comply with the same audio standards currently mandated for television broadcasters under federal Commercial Advertisement Loudness Mitigation Act regulations.

40% progression
Bill has passed all readings in its first house and is ready to move to the other house (5/28/2025)

Key Dates

Next Step
Assembly Floor
Next Step
Assembly Committee
Assembly Floor
Hearing has not been scheduled yet
Assembly Privacy And Consumer Protection Hearing
Assembly Committee
Assembly Privacy And Consumer Protection Hearing
Do pass
Vote on Senate Floor
Senate Floor
Vote on Senate Floor
Senate 3rd Reading SB576 Umberg et al
Senate Business, Professions and Economic Development Hearing
Senate Committee
Senate Business, Professions and Economic Development Hearing
Do pass
Introduced
Senate Floor
Introduced
Introduced. Read first time. To Com. on RLS. for assignment. To print.

Latest Voting History

June 24, 2025
PASS
Assembly Committee
Assembly Privacy And Consumer Protection Hearing
AyesNoesNVRTotalResult
140115PASS

Contacts

Profile
Roger NielloR
Senator
Bill Author
Not Contacted
Not Contacted
Profile
Al MuratsuchiD
Assemblymember
Floor Vote
Not Contacted
Not Contacted
Profile
Sharon Quirk-SilvaD
Assemblymember
Floor Vote
Not Contacted
Not Contacted
Profile
James GallagherR
Assemblymember
Floor Vote
Not Contacted
Not Contacted
Profile
Mike GipsonD
Assemblymember
Floor Vote
Not Contacted
Not Contacted
0 of 82 row(s) selected.
Page 1 of 17
Select All Legislators
Profile
Roger NielloR
Senator
Bill Author
Profile
Al MuratsuchiD
Assemblymember
Floor Vote
Profile
Sharon Quirk-SilvaD
Assemblymember
Floor Vote
Profile
James GallagherR
Assemblymember
Floor Vote
Profile
Mike GipsonD
Assemblymember
Floor Vote
Profile
Jacqui IrwinD
Assemblymember
Floor Vote
Profile
Tom LackeyR
Assemblymember
Floor Vote
Profile
Ash KalraD
Assemblymember
Floor Vote
Profile
Phillip ChenR
Assemblymember
Floor Vote
Profile
Cecilia Aguiar-CurryD
Assemblymember
Floor Vote
Profile
Heath FloraR
Assemblymember
Floor Vote
Profile
Marc BermanD
Assemblymember
Floor Vote
Profile
Blanca RubioD
Assemblymember
Floor Vote
Profile
Joaquin ArambulaD
Assemblymember
Floor Vote
Profile
Jesse GabrielD
Assemblymember
Floor Vote
Profile
Rebecca Bauer-KahanD
Assemblymember
Floor Vote
Profile
Tasha Boerner HorvathD
Assemblymember
Floor Vote
Profile
Cottie Petrie-NorrisD
Assemblymember
Floor Vote
Profile
James RamosD
Assemblymember
Floor Vote
Profile
Robert RivasD
Assemblymember
Floor Vote
Profile
Buffy WicksD
Assemblymember
Floor Vote
Profile
Tom UmbergD
Senator
Bill Author
Profile
Steve BennettD
Assemblymember
Floor Vote
Profile
Laurie DaviesR
Assemblymember
Floor Vote
Profile
Alex LeeD
Assemblymember
Floor Vote
Profile
Chris WardD
Assemblymember
Floor Vote
Profile
Lisa CalderonD
Assemblymember
Floor Vote
Profile
Isaac BryanD
Assemblymember
Floor Vote
Profile
Mia BontaD
Assemblymember
Floor Vote
Profile
Mike FongD
Assemblymember
Floor Vote
Profile
Lori WilsonD
Assemblymember
Floor Vote
Profile
Matt HaneyD
Assemblymember
Floor Vote
Profile
David AlvarezD
Assemblymember
Floor Vote
Profile
Tina McKinnorD
Assemblymember
Floor Vote
Profile
Dawn AddisD
Assemblymember
Floor Vote
Profile
Juan AlanisR
Assemblymember
Floor Vote
Profile
Jasmeet BainsD
Assemblymember
Floor Vote
Profile
Damon ConnollyD
Assemblymember
Floor Vote
Profile
Diane DixonR
Assemblymember
Floor Vote
Profile
Bill EssayliR
Assemblymember
Floor Vote
Profile
Gregg HartD
Assemblymember
Floor Vote
Profile
Josh HooverR
Assemblymember
Floor Vote
Profile
Corey JacksonD
Assemblymember
Floor Vote
Profile
Joe PattersonR
Assemblymember
Floor Vote
Profile
Juan CarrilloD
Assemblymember
Floor Vote
Profile
Josh LowenthalD
Assemblymember
Floor Vote
Profile
Liz OrtegaD
Assemblymember
Floor Vote
Profile
Blanca PachecoD
Assemblymember
Floor Vote
Profile
Diane PapanD
Assemblymember
Floor Vote
Profile
Gail PellerinD
Assemblymember
Floor Vote
Profile
Kate SanchezR
Assemblymember
Floor Vote
Profile
Pilar SchiavoD
Assemblymember
Floor Vote
Profile
Esmeralda SoriaD
Assemblymember
Floor Vote
Profile
Stephanie NguyenD
Assemblymember
Floor Vote
Profile
Tri TaR
Assemblymember
Floor Vote
Profile
Avelino ValenciaD
Assemblymember
Floor Vote
Profile
Rick ZburD
Assemblymember
Floor Vote
Profile
Greg WallisR
Assemblymember
Floor Vote
Profile
Patrick AhrensD
Assemblymember
Floor Vote
Profile
Jessica CalozaD
Assemblymember
Floor Vote
Profile
Leticia CastilloR
Assemblymember
Floor Vote
Profile
Carl DeMaioR
Assemblymember
Floor Vote
Profile
Anamarie FariasD
Assemblymember
Floor Vote
Profile
Robert GarciaD
Assemblymember
Floor Vote
Profile
Jeff GonzalezR
Assemblymember
Floor Vote
Profile
Mark GonzalezD
Assemblymember
Floor Vote
Profile
Heather HadwickR
Assemblymember
Floor Vote
Profile
John HarabedianD
Assemblymember
Floor Vote
Profile
Maggy KrellD
Assemblymember
Floor Vote
Profile
Alexandra MacedoR
Assemblymember
Floor Vote
Profile
Darshana PatelD
Assemblymember
Floor Vote
Profile
Rhodesia RansomD
Assemblymember
Floor Vote
Profile
Celeste RodriguezD
Assemblymember
Floor Vote
Profile
Michelle RodriguezD
Assemblymember
Floor Vote
Profile
Chris RogersD
Assemblymember
Floor Vote
Profile
Nick SchultzD
Assemblymember
Floor Vote
Profile
LaShae Sharp-CollinsD
Assemblymember
Floor Vote
Profile
Jose SolacheD
Assemblymember
Floor Vote
Profile
Catherine StefaniD
Assemblymember
Floor Vote
Profile
David TangipaR
Assemblymember
Floor Vote
Profile
Sade ElhawaryD
Assemblymember
Floor Vote
Profile
Stan EllisR
Assemblymember
Floor Vote