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    SB-576
    Consumer Protection

    Video streaming services: commercial advertisements.

    Engrossed
    CA
    ∙
    2025-2026 Regular Session
    0
    0
    Track
    Track

    Key Takeaways

    • Prohibits streaming services from playing commercials louder than the accompanying video content in California.
    • Extends existing federal TV commercial volume regulations to cover streaming platforms.
    • Excludes traditional TV broadcasters and ad-free streaming services from the requirements.

    Summary

    Senator Umberg's proposal to regulate commercial advertisement volume on video streaming platforms would extend federal broadcast standards to California's streaming services, requiring them to maintain consistent audio levels between advertisements and programming content. The measure, co-authored by Senator Niello, would add new provisions to state law prohibiting streaming services from transmitting advertisements at higher volumes than the video content they accompany.

    The legislation defines video streaming services as entities delivering video programming or content directly to consumers via internet protocol, while specifically excluding traditional television broadcasters, cable operators, and services that do not carry commercial advertisements. Under the proposed requirements, streaming platforms serving California residents would need to comply with the same audio standards currently mandated for television broadcasters under federal Commercial Advertisement Loudness Mitigation Act regulations.

    Key Dates

    Next Step
    Assembly Floor
    Next Step
    Assembly Committee
    Assembly Floor
    Hearing has not been scheduled yet
    Assembly Privacy And Consumer Protection Hearing
    Assembly Committee
    Assembly Privacy And Consumer Protection Hearing
    Do pass
    Vote on Senate Floor
    Senate Floor
    Vote on Senate Floor
    Senate 3rd Reading SB576 Umberg et al
    Senate Business, Professions and Economic Development Hearing
    Senate Committee
    Senate Business, Professions and Economic Development Hearing
    Do pass
    Introduced
    Senate Floor
    Introduced
    Introduced. Read first time. To Com. on RLS. for assignment. To print.

    Contacts

    Profile
    Roger NielloR
    Senator
    Bill Author
    Not Contacted
    Not Contacted
    Profile
    Al MuratsuchiD
    Assemblymember
    Floor Vote
    Not Contacted
    Not Contacted
    Profile
    Sharon Quirk-SilvaD
    Assemblymember
    Floor Vote
    Not Contacted
    Not Contacted
    Profile
    James GallagherR
    Assemblymember
    Floor Vote
    Not Contacted
    Not Contacted
    Profile
    Mike GipsonD
    Assemblymember
    Floor Vote
    Not Contacted
    Not Contacted
    0 of 82 row(s) selected.
    Page 1 of 17
    Select All Legislators
    Profile
    Roger NielloR
    Senator
    Bill Author
    Profile
    Al MuratsuchiD
    Assemblymember
    Floor Vote
    Profile
    Sharon Quirk-SilvaD
    Assemblymember
    Floor Vote
    Profile
    James GallagherR
    Assemblymember
    Floor Vote
    Profile
    Mike GipsonD
    Assemblymember
    Floor Vote
    Profile
    Jacqui IrwinD
    Assemblymember
    Floor Vote
    Profile
    Tom LackeyR
    Assemblymember
    Floor Vote
    Profile
    Ash KalraD
    Assemblymember
    Floor Vote
    Profile
    Phillip ChenR
    Assemblymember
    Floor Vote
    Profile
    Cecilia Aguiar-CurryD
    Assemblymember
    Floor Vote
    Profile
    Heath FloraR
    Assemblymember
    Floor Vote
    Profile
    Marc BermanD
    Assemblymember
    Floor Vote
    Profile
    Blanca RubioD
    Assemblymember
    Floor Vote
    Profile
    Joaquin ArambulaD
    Assemblymember
    Floor Vote
    Profile
    Jesse GabrielD
    Assemblymember
    Floor Vote
    Profile
    Rebecca Bauer-KahanD
    Assemblymember
    Floor Vote
    Profile
    Tasha Boerner HorvathD
    Assemblymember
    Floor Vote
    Profile
    Cottie Petrie-NorrisD
    Assemblymember
    Floor Vote
    Profile
    James RamosD
    Assemblymember
    Floor Vote
    Profile
    Robert RivasD
    Assemblymember
    Floor Vote
    Profile
    Buffy WicksD
    Assemblymember
    Floor Vote
    Profile
    Tom UmbergD
    Senator
    Bill Author
    Profile
    Steve BennettD
    Assemblymember
    Floor Vote
    Profile
    Laurie DaviesR
    Assemblymember
    Floor Vote
    Profile
    Alex LeeD
    Assemblymember
    Floor Vote
    Profile
    Chris WardD
    Assemblymember
    Floor Vote
    Profile
    Lisa CalderonD
    Assemblymember
    Floor Vote
    Profile
    Isaac BryanD
    Assemblymember
    Floor Vote
    Profile
    Mia BontaD
    Assemblymember
    Floor Vote
    Profile
    Mike FongD
    Assemblymember
    Floor Vote
    Profile
    Lori WilsonD
    Assemblymember
    Floor Vote
    Profile
    Matt HaneyD
    Assemblymember
    Floor Vote
    Profile
    David AlvarezD
    Assemblymember
    Floor Vote
    Profile
    Tina McKinnorD
    Assemblymember
    Floor Vote
    Profile
    Dawn AddisD
    Assemblymember
    Floor Vote
    Profile
    Juan AlanisR
    Assemblymember
    Floor Vote
    Profile
    Jasmeet BainsD
    Assemblymember
    Floor Vote
    Profile
    Damon ConnollyD
    Assemblymember
    Floor Vote
    Profile
    Diane DixonR
    Assemblymember
    Floor Vote
    Profile
    Bill EssayliR
    Assemblymember
    Floor Vote
    Profile
    Gregg HartD
    Assemblymember
    Floor Vote
    Profile
    Josh HooverR
    Assemblymember
    Floor Vote
    Profile
    Corey JacksonD
    Assemblymember
    Floor Vote
    Profile
    Joe PattersonR
    Assemblymember
    Floor Vote
    Profile
    Juan CarrilloD
    Assemblymember
    Floor Vote
    Profile
    Josh LowenthalD
    Assemblymember
    Floor Vote
    Profile
    Liz OrtegaD
    Assemblymember
    Floor Vote
    Profile
    Blanca PachecoD
    Assemblymember
    Floor Vote
    Profile
    Diane PapanD
    Assemblymember
    Floor Vote
    Profile
    Gail PellerinD
    Assemblymember
    Floor Vote
    Profile
    Kate SanchezR
    Assemblymember
    Floor Vote
    Profile
    Pilar SchiavoD
    Assemblymember
    Floor Vote
    Profile
    Esmeralda SoriaD
    Assemblymember
    Floor Vote
    Profile
    Stephanie NguyenD
    Assemblymember
    Floor Vote
    Profile
    Tri TaR
    Assemblymember
    Floor Vote
    Profile
    Avelino ValenciaD
    Assemblymember
    Floor Vote
    Profile
    Rick ZburD
    Assemblymember
    Floor Vote
    Profile
    Greg WallisR
    Assemblymember
    Floor Vote
    Profile
    Patrick AhrensD
    Assemblymember
    Floor Vote
    Profile
    Jessica CalozaD
    Assemblymember
    Floor Vote
    Profile
    Leticia CastilloR
    Assemblymember
    Floor Vote
    Profile
    Carl DeMaioR
    Assemblymember
    Floor Vote
    Profile
    Anamarie FariasD
    Assemblymember
    Floor Vote
    Profile
    Robert GarciaD
    Assemblymember
    Floor Vote
    Profile
    Jeff GonzalezR
    Assemblymember
    Floor Vote
    Profile
    Mark GonzalezD
    Assemblymember
    Floor Vote
    Profile
    Heather HadwickR
    Assemblymember
    Floor Vote
    Profile
    John HarabedianD
    Assemblymember
    Floor Vote
    Profile
    Maggy KrellD
    Assemblymember
    Floor Vote
    Profile
    Alexandra MacedoR
    Assemblymember
    Floor Vote
    Profile
    Darshana PatelD
    Assemblymember
    Floor Vote
    Profile
    Rhodesia RansomD
    Assemblymember
    Floor Vote
    Profile
    Celeste RodriguezD
    Assemblymember
    Floor Vote
    Profile
    Michelle RodriguezD
    Assemblymember
    Floor Vote
    Profile
    Chris RogersD
    Assemblymember
    Floor Vote
    Profile
    Nick SchultzD
    Assemblymember
    Floor Vote
    Profile
    LaShae Sharp-CollinsD
    Assemblymember
    Floor Vote
    Profile
    Jose SolacheD
    Assemblymember
    Floor Vote
    Profile
    Catherine StefaniD
    Assemblymember
    Floor Vote
    Profile
    David TangipaR
    Assemblymember
    Floor Vote
    Profile
    Sade ElhawaryD
    Assemblymember
    Floor Vote
    Profile
    Stan EllisR
    Assemblymember
    Floor Vote

    Get Involved

    Act Now!

    Email the authors or create an email template to send to all relevant legislators.

    Introduced By

    Tom Umberg
    Tom UmbergD
    California State Senator
    Co-Author
    Roger Niello
    Roger NielloR
    California State Senator
    40% progression
    Bill has passed all readings in its first house and is ready to move to the other house (5/28/2025)

    Latest Voting History

    View History
    June 24, 2025
    PASS
    Assembly Committee
    Assembly Privacy And Consumer Protection Hearing
    AyesNoesNVRTotalResult
    140115PASS

    Key Takeaways

    • Prohibits streaming services from playing commercials louder than the accompanying video content in California.
    • Extends existing federal TV commercial volume regulations to cover streaming platforms.
    • Excludes traditional TV broadcasters and ad-free streaming services from the requirements.

    Get Involved

    Act Now!

    Email the authors or create an email template to send to all relevant legislators.

    Introduced By

    Tom Umberg
    Tom UmbergD
    California State Senator
    Co-Author
    Roger Niello
    Roger NielloR
    California State Senator

    Summary

    Senator Umberg's proposal to regulate commercial advertisement volume on video streaming platforms would extend federal broadcast standards to California's streaming services, requiring them to maintain consistent audio levels between advertisements and programming content. The measure, co-authored by Senator Niello, would add new provisions to state law prohibiting streaming services from transmitting advertisements at higher volumes than the video content they accompany.

    The legislation defines video streaming services as entities delivering video programming or content directly to consumers via internet protocol, while specifically excluding traditional television broadcasters, cable operators, and services that do not carry commercial advertisements. Under the proposed requirements, streaming platforms serving California residents would need to comply with the same audio standards currently mandated for television broadcasters under federal Commercial Advertisement Loudness Mitigation Act regulations.

    40% progression
    Bill has passed all readings in its first house and is ready to move to the other house (5/28/2025)

    Key Dates

    Next Step
    Assembly Floor
    Next Step
    Assembly Committee
    Assembly Floor
    Hearing has not been scheduled yet
    Assembly Privacy And Consumer Protection Hearing
    Assembly Committee
    Assembly Privacy And Consumer Protection Hearing
    Do pass
    Vote on Senate Floor
    Senate Floor
    Vote on Senate Floor
    Senate 3rd Reading SB576 Umberg et al
    Senate Business, Professions and Economic Development Hearing
    Senate Committee
    Senate Business, Professions and Economic Development Hearing
    Do pass
    Introduced
    Senate Floor
    Introduced
    Introduced. Read first time. To Com. on RLS. for assignment. To print.

    Latest Voting History

    View History
    June 24, 2025
    PASS
    Assembly Committee
    Assembly Privacy And Consumer Protection Hearing
    AyesNoesNVRTotalResult
    140115PASS

    Contacts

    Profile
    Roger NielloR
    Senator
    Bill Author
    Not Contacted
    Not Contacted
    Profile
    Al MuratsuchiD
    Assemblymember
    Floor Vote
    Not Contacted
    Not Contacted
    Profile
    Sharon Quirk-SilvaD
    Assemblymember
    Floor Vote
    Not Contacted
    Not Contacted
    Profile
    James GallagherR
    Assemblymember
    Floor Vote
    Not Contacted
    Not Contacted
    Profile
    Mike GipsonD
    Assemblymember
    Floor Vote
    Not Contacted
    Not Contacted
    0 of 82 row(s) selected.
    Page 1 of 17
    Select All Legislators
    Profile
    Roger NielloR
    Senator
    Bill Author
    Profile
    Al MuratsuchiD
    Assemblymember
    Floor Vote
    Profile
    Sharon Quirk-SilvaD
    Assemblymember
    Floor Vote
    Profile
    James GallagherR
    Assemblymember
    Floor Vote
    Profile
    Mike GipsonD
    Assemblymember
    Floor Vote
    Profile
    Jacqui IrwinD
    Assemblymember
    Floor Vote
    Profile
    Tom LackeyR
    Assemblymember
    Floor Vote
    Profile
    Ash KalraD
    Assemblymember
    Floor Vote
    Profile
    Phillip ChenR
    Assemblymember
    Floor Vote
    Profile
    Cecilia Aguiar-CurryD
    Assemblymember
    Floor Vote
    Profile
    Heath FloraR
    Assemblymember
    Floor Vote
    Profile
    Marc BermanD
    Assemblymember
    Floor Vote
    Profile
    Blanca RubioD
    Assemblymember
    Floor Vote
    Profile
    Joaquin ArambulaD
    Assemblymember
    Floor Vote
    Profile
    Jesse GabrielD
    Assemblymember
    Floor Vote
    Profile
    Rebecca Bauer-KahanD
    Assemblymember
    Floor Vote
    Profile
    Tasha Boerner HorvathD
    Assemblymember
    Floor Vote
    Profile
    Cottie Petrie-NorrisD
    Assemblymember
    Floor Vote
    Profile
    James RamosD
    Assemblymember
    Floor Vote
    Profile
    Robert RivasD
    Assemblymember
    Floor Vote
    Profile
    Buffy WicksD
    Assemblymember
    Floor Vote
    Profile
    Tom UmbergD
    Senator
    Bill Author
    Profile
    Steve BennettD
    Assemblymember
    Floor Vote
    Profile
    Laurie DaviesR
    Assemblymember
    Floor Vote
    Profile
    Alex LeeD
    Assemblymember
    Floor Vote
    Profile
    Chris WardD
    Assemblymember
    Floor Vote
    Profile
    Lisa CalderonD
    Assemblymember
    Floor Vote
    Profile
    Isaac BryanD
    Assemblymember
    Floor Vote
    Profile
    Mia BontaD
    Assemblymember
    Floor Vote
    Profile
    Mike FongD
    Assemblymember
    Floor Vote
    Profile
    Lori WilsonD
    Assemblymember
    Floor Vote
    Profile
    Matt HaneyD
    Assemblymember
    Floor Vote
    Profile
    David AlvarezD
    Assemblymember
    Floor Vote
    Profile
    Tina McKinnorD
    Assemblymember
    Floor Vote
    Profile
    Dawn AddisD
    Assemblymember
    Floor Vote
    Profile
    Juan AlanisR
    Assemblymember
    Floor Vote
    Profile
    Jasmeet BainsD
    Assemblymember
    Floor Vote
    Profile
    Damon ConnollyD
    Assemblymember
    Floor Vote
    Profile
    Diane DixonR
    Assemblymember
    Floor Vote
    Profile
    Bill EssayliR
    Assemblymember
    Floor Vote
    Profile
    Gregg HartD
    Assemblymember
    Floor Vote
    Profile
    Josh HooverR
    Assemblymember
    Floor Vote
    Profile
    Corey JacksonD
    Assemblymember
    Floor Vote
    Profile
    Joe PattersonR
    Assemblymember
    Floor Vote
    Profile
    Juan CarrilloD
    Assemblymember
    Floor Vote
    Profile
    Josh LowenthalD
    Assemblymember
    Floor Vote
    Profile
    Liz OrtegaD
    Assemblymember
    Floor Vote
    Profile
    Blanca PachecoD
    Assemblymember
    Floor Vote
    Profile
    Diane PapanD
    Assemblymember
    Floor Vote
    Profile
    Gail PellerinD
    Assemblymember
    Floor Vote
    Profile
    Kate SanchezR
    Assemblymember
    Floor Vote
    Profile
    Pilar SchiavoD
    Assemblymember
    Floor Vote
    Profile
    Esmeralda SoriaD
    Assemblymember
    Floor Vote
    Profile
    Stephanie NguyenD
    Assemblymember
    Floor Vote
    Profile
    Tri TaR
    Assemblymember
    Floor Vote
    Profile
    Avelino ValenciaD
    Assemblymember
    Floor Vote
    Profile
    Rick ZburD
    Assemblymember
    Floor Vote
    Profile
    Greg WallisR
    Assemblymember
    Floor Vote
    Profile
    Patrick AhrensD
    Assemblymember
    Floor Vote
    Profile
    Jessica CalozaD
    Assemblymember
    Floor Vote
    Profile
    Leticia CastilloR
    Assemblymember
    Floor Vote
    Profile
    Carl DeMaioR
    Assemblymember
    Floor Vote
    Profile
    Anamarie FariasD
    Assemblymember
    Floor Vote
    Profile
    Robert GarciaD
    Assemblymember
    Floor Vote
    Profile
    Jeff GonzalezR
    Assemblymember
    Floor Vote
    Profile
    Mark GonzalezD
    Assemblymember
    Floor Vote
    Profile
    Heather HadwickR
    Assemblymember
    Floor Vote
    Profile
    John HarabedianD
    Assemblymember
    Floor Vote
    Profile
    Maggy KrellD
    Assemblymember
    Floor Vote
    Profile
    Alexandra MacedoR
    Assemblymember
    Floor Vote
    Profile
    Darshana PatelD
    Assemblymember
    Floor Vote
    Profile
    Rhodesia RansomD
    Assemblymember
    Floor Vote
    Profile
    Celeste RodriguezD
    Assemblymember
    Floor Vote
    Profile
    Michelle RodriguezD
    Assemblymember
    Floor Vote
    Profile
    Chris RogersD
    Assemblymember
    Floor Vote
    Profile
    Nick SchultzD
    Assemblymember
    Floor Vote
    Profile
    LaShae Sharp-CollinsD
    Assemblymember
    Floor Vote
    Profile
    Jose SolacheD
    Assemblymember
    Floor Vote
    Profile
    Catherine StefaniD
    Assemblymember
    Floor Vote
    Profile
    David TangipaR
    Assemblymember
    Floor Vote
    Profile
    Sade ElhawaryD
    Assemblymember
    Floor Vote
    Profile
    Stan EllisR
    Assemblymember
    Floor Vote