Beer: labeling: temporary licensing.

Assembly Member Fong's proposal to modify California's beer labeling requirements carves out new flexibility for temporary event vendors while reinforcing consumer protection standards across the industry. The measure amends state alcoholic beverage control law to exempt special event temporary retail licenses from certain draught beer labeling requirements that apply to permanent establishments.

The legislation maintains existing prohibitions on product misrepresentation, explicitly barring all licensees from advertising one beer product while serving another to consumers. Under the amended rules, the Department of Alcoholic Beverage Control retains authority to seize and dispose of any draught beer displayed in violation of labeling standards. This enforcement mechanism applies to both permanent establishments and temporary vendors, though the latter now operate under modified display requirements during special events.

The measure addresses the distinct operational conditions of temporary beer vendors at festivals, fairs and other special events while preserving the state's core product transparency requirements. By tailoring regulations to different retail contexts, the proposal aims to accommodate the practical constraints of short-term beer service without compromising accurate product representation to consumers.