SB-783
Housing & Homelessness

Outdoor advertising displays: redevelopment agency project areas.

Engrossed
CA
2025-2026 Regular Session
0
0
Track

Key Takeaways

  • Extends authorization for certain outdoor advertising displays in redevelopment areas until January 1, 2029.
  • Requires local governments to ensure displays provide public benefit and comply with federal highway regulations.
  • Imposes $10,000 daily fines on display owners who fail to remove advertising after federal violation notices.
  • Mandates cities and counties to cover state costs if they fail to enforce display regulations within 30 days.

Summary

Senator Rubio's outdoor advertising legislation extends the operating window for certain highway-adjacent advertising displays within former redevelopment agency project areas until January 1, 2029. The three-year extension applies to displays that were constructed before 2012, located within redevelopment project boundaries as they existed on December 29, 2011, and in active use as of December 31, 2022.

The bill maintains existing requirements for these displays to avoid reducing federal highway funding. Display owners must remove advertising content within 60 days of receiving notice from federal transportation authorities about potential funding impacts, with daily fines of $10,000 for non-compliance. Local governments retain primary oversight responsibility for ensuring displays provide public benefit and meet regulatory standards. Cities and counties that fail to address compliance issues within 30 days of notification must indemnify the Department of Transportation for any resulting enforcement or legal defense costs.

This extension preserves the current regulatory framework governing advertising displays in former redevelopment zones while maintaining federal funding safeguards and local government accountability measures. The Department of Transportation continues to hold enforcement authority under the Outdoor Advertising Act, though day-to-day monitoring remains with local jurisdictions.

Key Dates

Next Step
Referred to the Assembly Standing Committee on Appropriations
Next Step
Assembly Committee
Referred to the Assembly Standing Committee on Appropriations
Hearing scheduled for , 1021 O Street, Room 1100
Assembly Governmental Organization Hearing
Assembly Committee
Assembly Governmental Organization Hearing
Do pass as amended and be re-referred to the Committee on [Appropriations]
Vote on Senate Floor
Senate Floor
Vote on Senate Floor
Senate 3rd Reading SB783 Rubio
Senate Transportation Hearing
Senate Committee
Senate Transportation Hearing
Do pass, but first be re-referred to the Committee on [Appropriations]
Introduced
Senate Floor
Introduced
Introduced. To Com. on RLS. for assignment. To print.

Contacts

Profile
Joaquin ArambulaD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Buffy WicksD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Susan RubioD
Senator
Bill Author
Not Contacted
Not Contacted
Profile
Lisa CalderonD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Mike FongD
Assemblymember
Committee Member
Not Contacted
Not Contacted
0 of 16 row(s) selected.
Page 1 of 4
Select All Legislators
Profile
Joaquin ArambulaD
Assemblymember
Committee Member
Profile
Buffy WicksD
Assemblymember
Committee Member
Profile
Susan RubioD
Senator
Bill Author
Profile
Lisa CalderonD
Assemblymember
Committee Member
Profile
Mike FongD
Assemblymember
Committee Member
Profile
Diane DixonR
Assemblymember
Committee Member
Profile
Gregg HartD
Assemblymember
Committee Member
Profile
Blanca PachecoD
Assemblymember
Committee Member
Profile
Gail PellerinD
Assemblymember
Committee Member
Profile
Kate SanchezR
Assemblymember
Committee Member
Profile
Tri TaR
Assemblymember
Committee Member
Profile
Jessica CalozaD
Assemblymember
Committee Member
Profile
Mark GonzalezD
Assemblymember
Committee Member
Profile
Heather HadwickR
Assemblymember
Committee Member
Profile
Jose SolacheD
Assemblymember
Committee Member
Profile
Sade ElhawaryD
Assemblymember
Committee Member

Get Involved

Act Now!

Email the authors or create an email template to send to all relevant legislators.

Introduced By

Susan Rubio
Susan RubioD
California State Senator
Co-Author
Tri Ta
Tri TaR
California State Assembly Member
40% progression
Bill has passed all readings in its first house and is ready to move to the other house (6/3/2025)

Latest Voting History

July 9, 2025
PASS
Assembly Committee
Assembly Governmental Organization Hearing
AyesNoesNVRTotalResult
220022PASS

Key Takeaways

  • Extends authorization for certain outdoor advertising displays in redevelopment areas until January 1, 2029.
  • Requires local governments to ensure displays provide public benefit and comply with federal highway regulations.
  • Imposes $10,000 daily fines on display owners who fail to remove advertising after federal violation notices.
  • Mandates cities and counties to cover state costs if they fail to enforce display regulations within 30 days.

Get Involved

Act Now!

Email the authors or create an email template to send to all relevant legislators.

Introduced By

Susan Rubio
Susan RubioD
California State Senator
Co-Author
Tri Ta
Tri TaR
California State Assembly Member

Summary

Senator Rubio's outdoor advertising legislation extends the operating window for certain highway-adjacent advertising displays within former redevelopment agency project areas until January 1, 2029. The three-year extension applies to displays that were constructed before 2012, located within redevelopment project boundaries as they existed on December 29, 2011, and in active use as of December 31, 2022.

The bill maintains existing requirements for these displays to avoid reducing federal highway funding. Display owners must remove advertising content within 60 days of receiving notice from federal transportation authorities about potential funding impacts, with daily fines of $10,000 for non-compliance. Local governments retain primary oversight responsibility for ensuring displays provide public benefit and meet regulatory standards. Cities and counties that fail to address compliance issues within 30 days of notification must indemnify the Department of Transportation for any resulting enforcement or legal defense costs.

This extension preserves the current regulatory framework governing advertising displays in former redevelopment zones while maintaining federal funding safeguards and local government accountability measures. The Department of Transportation continues to hold enforcement authority under the Outdoor Advertising Act, though day-to-day monitoring remains with local jurisdictions.

40% progression
Bill has passed all readings in its first house and is ready to move to the other house (6/3/2025)

Key Dates

Next Step
Referred to the Assembly Standing Committee on Appropriations
Next Step
Assembly Committee
Referred to the Assembly Standing Committee on Appropriations
Hearing scheduled for , 1021 O Street, Room 1100
Assembly Governmental Organization Hearing
Assembly Committee
Assembly Governmental Organization Hearing
Do pass as amended and be re-referred to the Committee on [Appropriations]
Vote on Senate Floor
Senate Floor
Vote on Senate Floor
Senate 3rd Reading SB783 Rubio
Senate Transportation Hearing
Senate Committee
Senate Transportation Hearing
Do pass, but first be re-referred to the Committee on [Appropriations]
Introduced
Senate Floor
Introduced
Introduced. To Com. on RLS. for assignment. To print.

Latest Voting History

July 9, 2025
PASS
Assembly Committee
Assembly Governmental Organization Hearing
AyesNoesNVRTotalResult
220022PASS

Contacts

Profile
Joaquin ArambulaD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Buffy WicksD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Susan RubioD
Senator
Bill Author
Not Contacted
Not Contacted
Profile
Lisa CalderonD
Assemblymember
Committee Member
Not Contacted
Not Contacted
Profile
Mike FongD
Assemblymember
Committee Member
Not Contacted
Not Contacted
0 of 16 row(s) selected.
Page 1 of 4
Select All Legislators
Profile
Joaquin ArambulaD
Assemblymember
Committee Member
Profile
Buffy WicksD
Assemblymember
Committee Member
Profile
Susan RubioD
Senator
Bill Author
Profile
Lisa CalderonD
Assemblymember
Committee Member
Profile
Mike FongD
Assemblymember
Committee Member
Profile
Diane DixonR
Assemblymember
Committee Member
Profile
Gregg HartD
Assemblymember
Committee Member
Profile
Blanca PachecoD
Assemblymember
Committee Member
Profile
Gail PellerinD
Assemblymember
Committee Member
Profile
Kate SanchezR
Assemblymember
Committee Member
Profile
Tri TaR
Assemblymember
Committee Member
Profile
Jessica CalozaD
Assemblymember
Committee Member
Profile
Mark GonzalezD
Assemblymember
Committee Member
Profile
Heather HadwickR
Assemblymember
Committee Member
Profile
Jose SolacheD
Assemblymember
Committee Member
Profile
Sade ElhawaryD
Assemblymember
Committee Member